Midwest Professional Reps Organization (M-Pro) is a trade association with the mission to connect reps and retailers in the upper Midwest. Our membership is composed of sales professionals who represent both established and up-and-coming brands in the outdoor recreation and snowsports industres, including apparel, footwear, equipment, and accessories for all sorts of outdoor lifestyles.

Our signature events are our summer and winter trade shows, where hundreds of rep/retailer meetings help both parties plan their business for the next selling cycle.

Registration for retailers is now open.

Shortcuts
Jump to list of all BRANDS showing at

• St Paul
• Madison

Jump to list of all REPS showing at

• St Paul
• Madison

Show Dates
The dates for the 2025 winter shows are:

• November 17-19 (Saint Paul--River Centre)
• December 2-4 (Madison--Alliant Energy Center)

Our projected show dates for spring/summer 2026 are:

• June 1-3 (Saint Paul--River Centre)
• June 23-24 (Madison--Alliant Energy Center)

Projected dates are expected to hold unless we learn of a major disruption to the industry calendar.

Each year we connect retailers from our region with hundreds of the brands they rely on to run their businesses.

This website is the most up-to-date resource available for connecting with outdoor and snowsports brands in the Midwest.

As the shows approach, visitors can use the Menu to access information about special hotel rates, exhibitor information, and much more.

To learn about becoming an M-Pro member or to be added to mailing lists for the show, please contact us.